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Acquisition

Get found and win installs

Retention

Stop churn before it starts

Operations

Systems behind your app

Activation

Turn new installs into users

Monetization

Pricing for real revenue

Branding

Stand out and look legit

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Make your app a magnet

Weekly, action-first growth for Shopify app builders — plus the templates and AI prompts to ship it.

Acquisition

Opinion

Aug 26, 2026

Your competitor is actually a theme

Why the merchant deciding whether to install you is usually comparing you to "good enough and free" — and how to win anyway.

By Paige Harris
Read More
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Your competitor is actually a theme

TOPICS

Acquisition

Get found and win installs: ASO, reviews, and distribution.

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Activation

Turn new installs into active merchants who stick.

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Operations

Run the systems behind your app: support, data, and automation.

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Retention

Keep merchants and stop churn before it starts.

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Monetization

Price, package, and bill for real revenue.

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Branding

Stand out and look legit: app identity, listing design, and voice.

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Browse posts

Where merchants actually discover apps in 2026

App Store search isn't the only door. The channels worth working — and the one rule that matters more than the list.

Acquisition

Listicle

Jun 18, 2026

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