A newsletter for Shopify APP Developers
Make your app impossible to scroll past
Playbooks, templates, and teardowns that turn listing views into installs—and installs into paying users.
Join the waitlist — 10 builders and counting
problems
where growth stalls
If two or more ring true, we can fix them.
Discoverability
App card doesn’t get clicks—name/tagline/keywords feel like guesses
Differentiation
Merchants see your competitor and it's not obvious why they should choose you
Clarity
New users install but don’t reach a first win in 10 minutes
Branding
Generic name, no brand, app screens that ook like raw UI.
Conversion
Pricing is confusing—too many plans, fuzzy limits, no upgrade copy
Social proof
Reviews don’t flow; negatives linger; you’re not sure when to ask
Enablement
No quick start docs or credible demo; high support tickets stealing your time
Measurement
No clean view of listing → install → trial → paid—can’t see what moved the needle
OUTCOMES
A NEWSLETTER THAT SHIPS PRACTICAL WINS
A paid, action-first newsletter for Shopify app teams. Each month you get a focused playbook, templates, and real examples you can reuse the same day.
I'll help you turn an underperforming app into a growth-ready product. Ship faster and grow smarter.
01
ATTRACT
Make the right merchants notice you (ASO that earns the click).
02
ACTIVATE
Get users to their “aha” moment in minutes so they don’t ghost.
03
CONVERT
Clear plans and upgrade triggers that feel obvious, not pushy.
04
GROW
Scale what works, cut what doesn't and grow MRR sustainably.
WHO It's FOR
Product-led growth for SMALL app teams
PLG-friendly, sustainable, and built to scale with a tiny team.
Solo App Devs
Step-by-step guidance on ASO, onboarding, pricing, reviews, and distribution.
Product Managers
Align positioning with roadmap and measure activation.
UX DESIGNERS
Polaris-native patterns and copy that converts.
GROWTH MARKETERS
ASO cadence, review engine, and get more installs.
TOPICS WE COVEr
ASO + Listing
Onboarding & Activation
SHOPIFY SIDEKICK
Pricing
Demo + Docs
UX + Polaris
Reviews & Social Proof
Growth Strategy
Ecommerce Trends
About
I’m Paige aka Product Paige. A Gen Marketer across product marketing, growth, and UX/design with 10 years in the Shopify ecosystem. Former merchant (2× founder) and a repeat marketing team of one.
After testing hundreds of apps, I keep seeing the same blockers: vague positioning, hard-to-use UX, confusing pricing, AI bolted-on that frustrates, and onboarding that loses merchants before the first win.
Merchant Magnet shares the exact playbooks and templates I use with founders—direct, practical, next-action first—with smart AI assists so you can ship faster and stop guessing at marketing.
WHAT YOU GET
What you get each month
Playbook issues (2x)
Step-by-step guidance on ASO, onboarding, pricing, reviews, and distribution.
template drops
First-100-words, caption banks, review asks, pricing microcopy, tour scripts.
Teardown Fridays (2x)
Before/after fixes for listings, screens, and onboarding. See the fix, not just the advice.
EARLY ACCESS
Subscribers get new guides and packs first.
QUESTIONS NOBODY HAS ASKED ME YET (BUT MIGHT)
What topics do you cover?
Positioning & ASO, screenshots/video, onboarding & activation (TTFV < 10 min), pricing & plans, reviews, demo & docs, distribution/partners, and light analytics/experiments.
How often are new issues?
Still working out the kinks but I’ll be posting weekly. Longer Playbooks will be bi-monthly as they take longer to develop, some weeks we'll do Teardown Tuesday where I roast an apps onboarding, or I'll talk about trending topics in the Shopify ecosystem.
Is this a paid subscription?
Yep. It’s a paid subscription so I can share $100+/hr expertise at a price app devs can afford. You can cancel anytime, and anything you’ve downloaded is yours.
Can I suggest topics or submit my app for a teardown?
Yes! Please do. Reply to any issue or use the monthly vote thread. Paid subscribers shape what I publish next.
Is this technical?
No code. It’s product marketing, UX, ASO, and activation you can implement now. Occasionally I'll share UX mockup ideas in Figma, layout ideas, and styling tips depending on the topic.
Can my team use my subscription?
Subscriptions are single-seat. If Beehiv launches team pricing plans, I’ll be adding it.
